(Contributed by Debbie Pasha – Debbie is a Manager & Co-owner of The MBMI Companies, LLC and manages local political campaigns and civic affairs projects in the U.S. for the Maximized Brand Marketing division.) … Continued
The New Business Paradigm demands Great Communicators. Your clients and customers expect you to be active on all platforms. It creates a picture of trust more easily. Communication stopped being a one-way street on the day that you posted your … Continued
By – Robert Dedus, Branding Consultant It’s out there for everyone to see: Apple has a problem. Maybe lots of them. This week, Apple again showed why investors think that the company is a perennial performer. By creating a brilliant smoke … Continued
By – Robert Dedus, Branding Consultant First, it’s important to know what a brand isn’t. Usually marketers start with logo, brand colors, byline, mission statement, etc., but those don’t make a brand. These are an execution. Time may change them and … Continued